Digitally-Driven Initiatives
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When an organization that helps children facing life-threatening illnesses asks, you simply say yes. Leo Burnett team members came together to create a campaign linking the real and digital worlds. The effort was so successful, it helped to sell out the Make-A-Wish Foundation's Wish-A-Mile 300-mile bicycle tour. The record $1 million raised helped the organization grant its 7,000th wish.
Lincoln- Click to Purchase
The way we purchase or lease a vehicle has, and will continue to evolve. Lincoln had a online inventory search system however, once a customer identified the vehicle they wanted, that was the end of the line. The rest including arranging for financing, option selection and trade in valuation had to be managed at the dealership. Click to Purchase, now testing in 5 statewide markets, gives online shoppers the tools to complete virtually every step of the process long before visiting the dealership. If you care to visit the Click to Purchase site, use zip code 32003 for the full experience.
Ritter Sport-Digital Chocolate
While on assignment for General Motors in Frankfurt, Germany a side project popped up. Ritter Sport was developing a platform that would allow those craving a tasty chocolate treat to send a text message and receive the location of the nearest retail location. To familiarize potential users with how the platform would work, the idea of creating an incentivized text message scavenger hunt rose to the top. Due to budget concerns and technology limitations the entire platform and promotion was cancelled.
