Stories From the Road
From the sub-zero temps of the Arctic Circle to the sprawling plains of Nebraska the Stories From the Road crew criss-crossed the nation seeking out authentic testimonial on GM Fleet & Commercial vehicles. The campaign consisted of digital video content housed on a completely redesigned web site, on-line advertising, print and additional value-added digital content. The results? Significant rises in awareness, engagement and sales.
More Stories from the road...
The stories from the road camaign was so compelling, we were invited to share our stories on the Chevrolet Culture micro-site.
Digital Extension- Chevy Life Culture Page
Telling an intriguing story while being mindful of k-weight can be challenging.
It's 26 below. It's completely dark. It's 2 pm. The GMC Sierra pulls its weight within the Arctic Circle.
Chevrolet Passenger vans help Mosaic, the nation's oldest non-profit, active its goals.
Durable products for rugged jobs. The Chevy Silverado is on-site for an ore dock demolition.