Detroit Public Schools
Awards are nice, but making a difference is the true reward. This Grand Effie award winning movement helped to shed light on the positive things happening behind the 172 school doors within the district.
Book Burning Party
Taking a page from Jonathan Swift's "A Modest Proposal" the team took to the streets with a vile message. The campaign created an uproar and helped the ballot issue pass by an overwhelming margin.
Print & OOH
Select Stories From the Road pieces, B2B work for ACDelco and yes even a fashion catalog for Goodwrench.
Have you ever chased chocolate across Frankfurt, Germany? How about helping a child realize a dream with a recycled bicycle tire? These efforts and more standard work made effective use of the digital realm.
Stories From the Road
A highly planned yet by the seat of your pants approach to sharing stories of GM Fleet vehicles at work. This overview video shows the method to our madness and the impressive results.
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